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4th Ave Car Guard Scheme Launches in Parkhurst

Parkhurst has launched the first phase of its new community upliftment project – Support our Men in Blue – 4th Ave Car Guards, on Friday, March 8 at 9am at Espresso. 


The initiative, brought about in conjunction with 4th Avenue businesses, PRABOA / Safeparks, Cortac and the South African Police Service, aims at assisting existing car guards in the high street precinct earn a more consistent and supportive living from the service they provide visitors to the suburb, by offering them more formal training from the police, and support from the businesses along the strip. 


With the introduction of a new uniform, branded 4th Avenue attire and a distinctive blue bib the guards, vetted by SAPS, will also have access to a mobile payment system, offered by Ukheshe. Ukheshe, which works with most downloadable apps such as Zapper, will allow members of the public to pay using their smartphones. This will allow 4th Avenue Car Guards to accumulate funds electronically during shifts and redeem them at retailers, such as Pick n Pay. 


While not intended to entirely replace the traditional cash tipping system, Ukheshe offers an added payment solution for these vital members of the 4th Avenue business community. 


The full roll-out includes an ID card system and ongoing support from Safepark’s channels, to ensure visitors to this bustling destination shopping and dining hub experience the best of what Parkhurst has to offer, including friendly, helpful and security trained and supervised car guards. 

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